Digital marketing · Creative design · E-commerce · Video
Trident Corporation
Multiple brands. Distinct audiences. One connected creative approach.
The brief
Bringing technology, professional solutions and consumer products to market calls for more than a single campaign. Each brand needs its own voice, while the wider digital presence needs to feel clear and consistent.
The approach connected social content, campaign design, website improvements, product photography and video across Trident Corporation and its associated brand channels. The focus was to translate product information into useful, engaging content and make the path from discovery to enquiry or purchase easier to follow.
Work by Sandeesh Gurusinghe during his time at Trident Corporation, spanning Trident Corporation, Thakral One, Bose Sri Lanka, Autodesk and LoveTuBuy.
What went into it
- Multi-brand social media strategy and campaign creative
- Website design, navigation and user experience improvements
- E-commerce content, product categorisation and digital merchandising
- Product photography and promotional design
- Event video production and AI-generated narration
A clearer digital storefront.
The website work focused on a clean, professional presentation, easier navigation and clearer access to products and services. Across the e-commerce work, product categorisation, pricing and merchandising supported a more straightforward browsing and buying experience.
A company story, delivered in four days.
For the Trident Partners Event, the brief was to turn the company’s history and achievements into a presentation-ready video on a tight deadline. Sandeesh brought the story together through editing and AI-generated voiceover, delivering the film within four days.
Trident Partners Event Video
Creative built for each brand.
From product-led Bose campaigns to LoveTuBuy promotions and corporate communications, the visuals and messaging were adapted to each audience. This collection brings together selected social and promotional artwork from the project.
Explore the brands
Visit the company websites and brand channels connected with this project.